If you are one of the many private accommodations, you will generally have more time between seasons to consider\u00a0your internet presence. You can maintain portals and update your website. This may spark the questions such as: How important is social media for my business? Do I need Facebook if I only have ten beds? How much does Facebook really help\u00a0and how useful is it for landlords, guesthouses and apartments?<\/p>\n
Facebook has been\u00a0an essential part of the hospitality industry for many years. Hotels are able to attract new guests, look\u00a0for personnel and post new developments and current events in their hotel. Hoteliers often have designated budgets, specialised staff, time and even commissioned advertising agencies. This is harder for the smaller private accommodations.<\/p>\n
Obviously, it is only useful for small and medium-sized businesses to have a Facebook page if they can benefit from it.<\/p>\n
Targeted ads are not that\u00a0important for private accommodations, despite\u00a0the cost per click (CPC) being lower on Facebook than on Google Awards. Most small businesses cannot or do not want to invest so much money to increase their profit margins.<\/p>\n
Proprieters primarily use Facebook to communicate with their guests. The possibility of attracting new guests through Facebook or other soical media channels is a secondary benefit. Discussions are posted by\u00a0regular visitors. Guests\u00a0can give quick and easy feedback, personal reviews\u00a0or post a nice photo of\u00a0their holiday either in the property or the surrounding region. Furthermore, it is the easiest way for them to share the accommodation\u00a0with friends and family. It is comparable with the renowned guestbook.<\/p>\n