In the second part of our series, “Tirol’s Tourism Offices”, we asked the following question:
In which area does the destination wish to change/improve?
The answers are as varied as the regions themselves. Six of the fourteen associations said they want to expand or improve on their existing services. This speaks to not only the versatile offers in place, but also to the fact that these are constantly modified. Three tourism associations want to improve infrustructure, proximity to nature and the hiking areas. Further similarities between the associations are listed in the table below:
| Improvements | Tourism offices | ||||||
|---|---|---|---|---|---|---|---|
| Existing services/quality | Achensee | Erste Ferienregion Zillertal | Hall-Wattens | Paznaun-Ischgl | Seefeld | Wipptal | |
| Nature | Erste Ferienregion Zillertal | Hall-Wattens | Kufstein | ||||
| Hiking | Hall-Wattens | Seefeld | Stubai | ||||
| Infrastructure | Erste Ferienregion Zillertal | Finkenberg-Tux | Paznaun-Ischgl | ||||
| Pleasure | Alpbachtal | Hall-Wattens | |||||
| Regionalism | Kufstein | Wipptal | |||||
| Culture | Kufstein | Hall-Wattens | |||||
| Service | Paznaun-Ischgl | Tirol West | |||||
With the countless possibilities to experience mountains and nature, the competitors need to establish themselves within the country as well as abroad.
This is what the Tourism Office in East Tirol did, as their answers do not coincide with the other associations. The tourism office of East Tirol wants to be seen as the No. 1 Outdoor Destination in Austria. In doing so, they want to occupy niches. Those are ski touring, ice climbing, winter hiking, climbing, mountaineering and long-distance hiking.
Further potential for improvment is often very specific, which we do not want to withold. The following keywords were only mentioned by one association:
| Tourism Office | Improvements | |||
|---|---|---|---|---|
| Hall-Wattens | Culinary art | Winter magic | Pilgrimage | |
| Kufstein | stronger brand image | Congress tourism | Health | |
| Alpbachtal | Fun | Acitivites without snow | ||
| Finkenberg-Tux | Collaboration | Attractivity (for locals and tourists) | ||
| Seefeld | Wellness | Cross country | ||
| Stubai | Ski | Glacier | ||
| Achensee | Professionalism | |||
| Erste Ferienregion Zillertal | Tourism value added | |||
| Paznaun-Ischgl | Entertainment | |||
| Tirol West | Digital technologies | |||
It is clear that all regions are goal orientated. Furthermore, the cumulative tourism power that can be found in this country is displayed. Also, that the destinations allow space for each other.
The tourism offices in Tirol do a magnificent job, which is not reflected in the numbers for nothing. We wish you all the best for achieving your goals and for implementing the improvments and changes.
We would like to thank the 14 tourism associations who answered our questions in a timely manner: Hall-Wattens, Kufstein, Osttirol, Paznaun-Ischgl, St. Anton am Arlberg, Pillerseetal, Tirol West, Erste Ferienregion Zillertal, Finkenberg-Tux, Olympiaregion Seefeld, Stubai, Alpbachtal, Achensee.
Now the question for you is, what would you change or improve when thinking of your last holiday in Tirol? Write a comment on what to improve (also as e-mail, facebook, instagram, …)
