What Do Tirol’s Tourism Offices Want To Improve?

Tirol's Tourism Offices, Mogasi
Foto: Susanne van Lieshout

In the second part of our series, “Tirol’s Tourism Offices”, we asked the following question:

In which area does the destination wish to change/improve?

The answers are as varied as the regions themselves. Six of the fourteen associations said they want to expand or improve on their existing services. This speaks to not only the versatile offers in place, but also to the fact that these are constantly modified. Three tourism associations want to improve infrustructure, proximity to nature and the hiking areas. Further similarities between the associations are listed in the table below:

ImprovementsTourism offices
Existing services/qualityAchenseeErste Ferienregion ZillertalHall-WattensPaznaun-IschglSeefeldWipptal
NatureErste Ferienregion ZillertalHall-WattensKufstein
InfrastructureErste Ferienregion ZillertalFinkenberg-TuxPaznaun-Ischgl
ServicePaznaun-IschglTirol West

With the countless possibilities to experience mountains and nature, the competitors need to establish themselves within the country as well as abroad.

This is what the Tourism Office in East Tirol did, as their answers do not coincide with the other associations. The tourism office of East Tirol wants to be seen as the No. 1 Outdoor Destination in Austria. In doing so, they want to occupy niches. Those are ski touring, ice climbing, winter hiking, climbing, mountaineering and long-distance hiking.

Further potential for improvment is often very specific, which we do not want to withold. The following keywords were only mentioned by one association:

Tourism OfficeImprovements
Hall-WattensCulinary artWinter magicPilgrimage
Kufsteinstronger brand imageCongress tourismHealth
AlpbachtalFunAcitivites without snow
Finkenberg-TuxCollaborationAttractivity (for locals and tourists)
SeefeldWellnessCross country
Erste Ferienregion ZillertalTourism value added
Tirol WestDigital technologies

It is clear that all regions are goal orientated. Furthermore, the cumulative tourism power that can be found in this country is displayed. Also, that the destinations allow space for each other.

The tourism offices in Tirol do a magnificent job, which is not reflected in the numbers for nothing. We wish you all the best for achieving your goals and for implementing the improvments and changes.

We would like to thank the 14 tourism associations who answered our questions in a timely manner: Hall-Wattens, Kufstein, Osttirol, Paznaun-Ischgl, St. Anton am Arlberg, Pillerseetal, Tirol West, Erste Ferienregion Zillertal, Finkenberg-Tux, Olympiaregion Seefeld, Stubai, Alpbachtal, Achensee.

Now the question for you is, what would you change or improve when thinking of your last holiday in Tirol? Write a comment on what to improve (also as e-mail, facebook, instagram, …)


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